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As media professionals, we at Capstone Media spend hundreds of hours pursuing the web, researching changes in media marketing & analytics, subscribing to RSS feeds & multiple eNewslettters just to keep current. Media is our life – we live and breathe it. Keeping up with the changes in web marketing, well frankly, it can become a means to itself. I could lock myself in my office with just my computer and a good WiFi connection for a MONTH just sorting through the volumes of data on media changes only to watch them change once again.
Knowing this sparked the question - what do the CMO’s and Directors of Marketing do to keep up? It is impossible to keep up with every change. What each of us needs to do is determine which innovations are actually important to us as marketers on both sides of the desk. We asked ourselves “What can we at Capstone do to help you - our business partners - stay current with those things that are most likely to impact both you as a marketing professional & your corporate marketing programs?”
This question drove us to create the latest tool in our arsenal of services – this Blog – which we have affectionately titled, Relevant Media. Our hope with Relevant Media is to keep you current with those changes that we deem are impactful & well, relevant, to the day-to-day workings of the typical marketing department. We won’t cover everything but we will strive to bring to you issues and innovations that will help you do your job better without having to spend hours surfing the web yourself. Our goal is to help you breathe a little easier, and to know that, at least for today, it’s OK if you aren’t “Twittering” continuously to your online social network. We will save that for another day.
- Tracy -
